MCM LAUNCHES FRAGRANCE COLLECTION

Munich-born luxury brand MCM celebrated the launch of its fragrance collection last night at Lapérouse, one of Paris´ most prestigious venues for gallant encounters.

Established on high-quality travel goods and accessories, MCM proudly presented the new Infinite Collection revealing three unique and artisanal unisex scents.

Where German modern craftsmanship meets the traditional French art of perfumery, the sophisticated retailer exclusively collaborated with Takasago perfumer Jerôme di Marino.

Each perfume resembles a powerful relationship between scent and emotion. The core pillars of the fragrance collection- Orris, Incense, and  White Tea – were showcased in three dedicated and elaborately decorated rooms, each displayed on dazzling aluminum carved mirror installations with special lighting relating to their unique spices and blends, surrounded by individual sounds of various musicians. Founded in the 18th century, former “Maison de Plaisir” Lapérouse transformed into a world famous restaurant.

This historical and glamorous establishment offered the perfect space to celebrate the fragrance collection and combined mystical elegance with playful entertainment. Aligned with the venues’ history where “maîtresses” used to verify the authenticity of gifted diamonds by engraving their names into the mirrors, MCM invited their guests to use the perfumes’ caps to scratch messages in the “mirror room”. Perfume lovers explored in attendance of perfumer Jerôme di Marino the different rooms by the sounds of the girls’ crew Gucci Gang while further international press and influencers enjoyed the night until late in the morning.  WWW.MCMWORLDWIDE.COM