Viral Brand Lime Crime Expands to United Kingdom

For those who crave gorgeous, vegan-friendly makeup at affordable prices, it's hard to find something even remotely comparable to Lime Crime. Ever since its inception, this brand has been on the radar of beauty fans across the planet. However, not everyone knows Lime Crime's origin story. Founded in 2008, the brand achieved almost instantaneous viral status among loyal online fans. After all, before its massive success, it was difficult for those who wanted cruelty-free products to find their perfect match. If a makeup line was vegan, sometimes there were issues with quality or palettes weren't on trend. It wasn't until Lime Crime came down the pike that people found a brand that was the best of both worlds.

With some of the most innovative, fun products around, this line contains a whimsical streak in its DNA. Whether you are craving unicorn hair or a luscious lipgloss, this collection has got you covered. Because of its rousing success, it comes as no surprise that the brand is finally debuting in the United Kingdom now. Selfridges shoppers will be able to pick up some of their favorite supplies there, including the brand's biggest hits. Fans of Diamond Crushers lip topper will rejoice in the fact that they can glitter up their lips with ease now. The Velvetines lip products are more geared towards those who prefer a matte look, while the Plushies are for customers who feel confident in their more silky matte looks. Whatever a customer's preference is, chances are that they can find what they need somewhere in the Lime Crime line.

Also, it's important to note that brushes play a crucial role in makeup application. If a gal doesn't have the right brushes, it doesn't matter if she's spent big bucks on expensive products. The Aquarium brush set and pouch is not only useful when it comes to applying eyeshadow, blush and other cosmetics, but it's also very aesthetically pleasing. Playing up on the brand's unicorn theme, all of the handles are artfully designed. This brand is also known for its heavenly highlighters, which fans can pick up at Selfridges as well. Especially for cosmetics queens who love to highlight, this item will be a great addition to any makeup enthusiast's bag. Unlike the boring highlight shades you'll normally see at makeup counters, this multidimensional products are truly dynamic. As with every other product in the line, they add a special kind of pizzazz to any makeup look.

Now that this brand has set up shop at such an esteemed establishment in the UK, it seems as if the sky is the limit. With new management taking over as well, it also seems pretty self-evident that this cosmetics giant is set for a major worldwide rollout. Although the brand has always been popular with its users, there has been a barrier for many people as far as ordering it. The new management seeks to eliminate that barrier, making it as easy as possible for anyone on the planet to pick up a Plushie, one of the Velvetines or anything in between.