TRAVEL BRAND FŪL AND STEVE AOKI LAUNCH LIMITED EDITION BAG

TRAVEL BRAND FŪL AND STEVE AOKI LAUNCH LIMITED EDITION BAG COLLABORATION TODAY EXCLUSIVELY WITH FOOTACTION AND ONLINE AT STEVEAOKIFUL.COM

The Steve Aoki FŪL collaboration consists of a carefully crafted and curated collection for the jet-setting superstar DJ/producer.

Travel brand FŪL and Grammy-nominated DJ/ Producer Steve Aoki have launched a limited edition bag collaboration today. Check out the innovative collection featuring five tech-savvy, functionable, and fashion forward travel bags.

Steve Aoki, the two-time Grammy-nominated producer/DJ is one of today’s most successful American cross-genre artists, collectively counting 2.6 billion music streams on Spotify, with an additional 355 million music streams on YouTube. As the founder of the trendsetting record label, events/lifestyle company, and apparel line Dim Mak Records, which he founded in 1996, Aoki has helped launch the careers of global acts like The Chainsmokers, Bloc Party, The Bloody Beetroots, The Gossip, and The Kills, among many others. Dim Mak today counts more than 1,000 official releases from the biggest acts and most buzzing newcomers across EDM, indie rock, hip-hop, and beyond over its two-decades-plus discography. As a solo artist, Aoki boasts a lauded discography that includes: Wonderland (2012), his debut solo album, which garnered him his first-ever Grammy nomination for Best Dance/Electronica Album; the Neon Future series, which includes Neon Future I (2014, certified gold by the RIAA), Neon Future II (2015), and Neon Future III (November 2018) and the hip-hop centric Steve Aoki Presents Kolony (2017). Recognized by Forbes as one of the top 5 world’s highest paid DJ’s and the world’s hardest working DJ, Aoki is “one of the most in-demand entertainers in the world” (Billboard), counting more than 250 tour dates per year, with past performances at nearly every top festival around the world including Coachella, Ultra Music Festival, Lollapalooza, Fuji Rock Festival, Tomorrowland, Electric Daisy Carnival, and more. In 2012, Aoki founded THE AOKI FOUNDATION, which primarily supports organizations in the brain science and research areas with a specific focus on regenerative medicine and brain preservation.

FŪL was founded in 2004 by two musicians in Memphis, Tennessee who were unable to find travel bags with the right features to handle all their gear on the road, so they created their own. Their innovative designs – with personal style, tech-savvy functionality, quality materials and superior construction – were in immediate demand by other musicians. One of them, Justin Timberlake, became a partner and investor, and FŪL reached out beyond the music scene. Today, FŪL continues to update and innovate, expanding its designs for all kinds of creators and travelers, from business to adventure to leisure. What FŪL s our passion has not changed: personal style, tech-savvy functionality, quality materials and superior construction.

New York, NY  –  FŪL, the travel bag and gear brand founded by musicians, that provides comfortable, functional bags with a fashion edge, is proud to announce the launch of a new original collaboration “Steve Aoki FŪL” available exclusively at FootAction and online at SteveAokiFUL.com. The stylish, quality travel and lifestyle bags and luggage collection developed with the two-time Grammy-nominated DJ/producer, entrepreneur and philanthropist, creates an ideal synergy between music, culture, constant travel and functionality.

Created by Steve and the FŪL designers, this innovative and fashion-forward collection mirrors Steve’s creativity, streetwear influence, and eclectic fashion sense that is bold yet practical. The collection, created with the DJ’s demanding travel in mind, is the edgy, street-inspired FANG Collection, which utilizes Aoki’s signature Fang logo as its bold design motif.

“I’m constantly on a plane most days out of the year, so I thought it made a lot of sense to take my experiences and create my own signature bags and luggage,” said Aoki. “The team over at FŪL let my vision come to life and we crafted an original collection that I think will resonate with other musicians always on-the-go, my fans and the masses.”

“I’m not aware of another human on the planet who travels more than Steve,” stated Sam Hafif, CEO Concept One, “we’re happy to add some FŪL to his active lifestyle. His eye for design and travel experience made this collaboration a natural fit for FŪL.” 

The Steve Aoki “Fang” Street Collection

 The Aoki FŪL cutting-edge Fang Collection consists of the following:

FANG Rolltop Backpack

The FANG Rolltop backpack will set you up for the road ahead. It has Steve Aoki's Fang logo across the front, the buckles, zipper pulls, and inside lining. This street-style backpack offers a padded back compartment that is large enough for a 16-inch laptop and includes an additional tablet sleeve. The front boasts a hidden zip pocket, perfect for stashing away pens, charge cables, and more. A spacious main compartment also includes a roll down closure by buckle for quick access to the contents with a zip pocket for internal organization. The side pouches can store water bottles, allowing for quick, convenient access to your water while on the go. A side zip pocket on the right is perfect for small accessories. The padded back and shoulder straps help relieve the stress on your shoulders, and a piggy back strap attaches to trolleys and handles with ease. Backed by a 1-year warranty

 The FANG Rolltop Backpack will retail for $80.

• FANG Convertible Backpack/Tote bag

This Aoki FŪL backpack/tote bag converts from a backpack to a tote bag with a hidden pocket in the back to hide the straps. It has Steve Aoki's Fang logo across the front, zipper pulls, webbing, and inner lining. With its 50% polyurethane and 50% polyester construction, you can rest assured this backpack will last as long as you need it. The four zip pockets on the front let you have easy access to small items like cables, snacks, or other travel essentials. A large main zip compartment includes an inside zip pocket and organizational pockets to keep your items tidy. Finally, padded back and shoulder straps help relieve the stress on your shoulders while on the go. Backed with a 1-year warranty.

 The FANG Convertible Backpack will retail for $80.

• FANG Business Backpack  

This Official Aoki FŪL backpack is all business, while bringing Steve's unique style in its design and features. It boasts Steve Aoki's Fang logo on the backpack, zipper pulls, and internal lining. The padded back compartment is large enough for a 15-inch laptop and includes an additional tablet sleeve, perfect for the midday meeting. A spacious main compartment includes organizational pockets to keep it clutter-free. The front zip pocket has a pouch on the inside for quick access to items, while the side pockets on each side can hold a water bottle for easy access to your water on the go. The back panel also has a zip pocket that is perfect for additional accessories. The padded back and shoulder straps help relieve the stress on your shoulders while on the go, while a padded top handle is comfortable and easy to grip. Finally, a piggy back strap attaches to trolleys and handles with ease. Backed by a 1-year warranty.

The FANG Business Backpack will retail for $80.

• FANG Crossbody Bag  

The Aoki FŪL crossbody bag keeps your essentials close while you're out on the road. It is emblazoned with Steve Aoki's Fang logo on the front, webbing, zipper pulls, and inner lining. The 50% polyurethane and 50% polyester construction will keep up with your travel needs. Lightweight and fashionable, this cross-body bag can be worn across the chest or around the waist like a fanny pack, ensuring you will never have to fumble for your passport or wallet when you need it most. The zippered front accessory pocket is great for keys, cell phones, and other small items. A discreet back pocket lets you keep your valuables hidden, but easy to find. The top zip compartment lets you store cables, tickets, or other small items. Finally, a durable waist belt adjusts to fit waist sizes 28 to 39 inches. Backed by a 1-year warranty

 The FANG Crossbody Bag will retail for $30.

• FANG Laptop Backpack  

Whether it’s a world tour, or a day trip across the state, this Official Ful Aoki slouch-style backpack will inspire you for the journey ahead. The travel backpack is fashionably designed with Steve Aoki's Fang logo on the front, webbing, zipper pulls, and inner lining. It is made with 50% polyurethane and 50% polyester, bringing you the durability you need for your next adventure. The main compartment opens with a zip opening on the left side, allowing for easy access to items while on the go. The right side features a zippered padded laptop compartment that fits machines up to 16". The main compartment of this laptop backpack includes an interior zip pocket and other pockets to organize your accessories. Finally, padded back and shoulder straps help relieve the stress on your shoulders while on the go. Backed by a 1-year warranty.

 The FANG Laptop Backpack will retail for $80.

The Steve Aoki FŪL Collection will be introduced exclusively at FootAction and later at other stores where quality bags and luggage are sold. Another collaborative collection will be coming this fall.